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Gainsight Inc.

Map Journey Orchestrator Analytics to a Scorecard Measure (1.0)

This tutorial walks you through how to include Journey Orchestrator Analytics in a Scorecard Measure. The email open rate provides insight into whether customers are engaged with your organization, and is an indicator of good customer health. To track the email open rate and pull it into a scorecard measure, you will create a rule with the Email Logs object and pull in the Open Count field. This field tracks the number of emails opened by a customer. This tutorial assumes that you already have a measure related to email analytics setup in your scorecard. In the Set Score action of the rule, select the relevant measure and set a scoring scheme, and then set the criteria with the Open Count field. For example, if the open count value is 0, you can set the scoring scheme to Red. 
 

To pull Journey Orchestrator Analytics into a Scorecard measure: 

  1. Create a new rule. 
  2. Select Email Logs object as the source. 
  3. In the Setup Rule screen, configure the following:
    1. Add Open Count, Click Count, and User Name as Show fields. 
    2. In the Filters section, add Triggered Date and set the date to look for emails triggered in the last 30 days. For this, you can select Subtract N Days from Rule Date and input the value as 30

  1. Click SAVE.
  2. Click Setup Action. The Setup Action screen appears. 
  3. In the Setup Action screen, select the Set Score action and set the following actions: 
    1. Action 1
      1. Select the measure related to email analytics. 
      2. Set Scoring Scheme = 0 (Red). 
      3. Create a Criteria with Open Count value equals 0.
    2. Action 2
      1. Select the measure related to email analytics. 
      2. Set Scoring Scheme less than or equal to (<=) 50 (Yellow)
      3. Create a Criteria with Open Count value equals 50.
    3. Action 3
      1. Select the measure related to email analytics.
      2. Set Scoring Scheme greater than or equal to (>=) 50+ (Green)
      3. Create a Criteria with Open Count value equals 50.
  1. Click SAVE
  2. Go to the Schedule tab and run the rule. The rule can be scheduled to run nightly or weekly, depending on the frequency of your email outreaches.
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